Lifebeat, Music Fights HIV/AIDS, is a national non-profit organization dedicated to reaching America’s youth with the message of HIV/AIDS prevention. Lifebeat mobilizes the talents and resources of the music industry to raise awareness and to provide support to the HIV/AIDS community.
Now in its 20th year, Lifebeat has emerged as a leading organization for prevention efforts targeting youth from 13-29. Recognizing that music has always played a significant role in the lives of young people, Lifebeat has carved out a unique niche by effectively using the power of music and celebrity to reach this population.
In 1992, the music industry had not yet addressed the AIDS crisis with a unified voice, although many of its members had succumbed to the disease. Bob Caviano, a respected music manager, wrote a moving editorial in Billboard magazine disclosing his illness and challenging the industry to take action. A number of high-level executives heeded his call and formed Lifebeat.
Over the years, Lifebeat has emerged as a leading advocate for prevention efforts directed at youth. Recognizing that music has always played a significant role in the lives of young people, Lifebeat has carved out a unique niche by effectively using the power of music to reach this population. Lifebeat strives to cultivate a strong sense of self-worth and self- respect in youth to help them resist negative influences that may lead to engagement in risky behaviors.
Lifebeat relies on a small but dedicated staff and an active Board of Directors to carry out our mission, as well as a wonderful group of volunteers and a network of national AIDS service organizations (ASO's) to educate young people through our outreach efforts.
Find out more about Lifebeat at http://www.lifebeat.org